Chanderi is a town rich in heritage, culture, tradition, art and handloom that dates as far back as 10th century AD. At present, the town boasts about 3,500 weaver families and an equal number of handlooms. Chanderi sarees are produced from three kinds of fabric: pure silk (usually Mulberry silk), Chanderi cotton and silk cotton. Traditional coin, floral art, peacocks and modern geometric designs are woven into different patterns that are largely inspired by the beautiful inlay works on the monuments that greets everyone across the town. The sarees are among the finest in India and are known for their gold and silver brocade or zari, fine silk, and opulent embroidery thereby making them an expensive clothing to own. However, the brand Chanderi, specifically recognised for the laborious handlooms, encountered a stiff competition from powerlooms that was deviated by the launch of ‘Chanderiyaan’ in 2009 whose GI tag is sheltering the pride and uniqueness of Chanderi weavers. Digikargha has supported the brand in this journey and empowered many young weavers to include digital interventions in the weaving process to get in sync with the contemporary market.
Chanderi sarees bring out the elegance in oneself and nudges one to carry it in such a way that the royalty of the fabric is lived up to.